CinemaScope Comes to St Andrews
While the two cinemas in St Andrews were often in competition with one another, the 1950s brought a wholly different adversary that threatened to seriously decrease the size of their audiences: it was the beginning of the era of television. One of Hollywood’s answers to the disappearing cinema audience was the introduction of CinemaScope in 1953. This format differentiated from the small screen, by using a widescreen image that suited westerns, historical epics, musicals and other genres that relied on panoramic shots, action scenes and spectacle. In December 1954, The New Picture House...
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